According to the National Candle Association, fragrance is by far the most important characteristic impacting candle purchases today, with 75% of candle buyers saying it is extremely or very important. With so many amazing fragrance options to choose from, it can be overwhelming for customers to pick just one. As a candle business, you want to help guide your customers to find that perfect fragrance that they’ll fall in love with. Here are three ways you can help your clientele choose fragrances with confidence.
1. Offer Fragrance Samplers
One of the best ways you can help customers is to let them actually smell the fragrances first. Offer fragrance sampler packs that customers can smell before purchasing. This allows them to get a true sense of the scents before committing to a full candle. You can group samplers by fragrance family, theme, or occasion to make it easier for customers to narrow down their options.
2. Use Powerful Descriptions
While you understand the process of using a wax melting machine and choosing soothing fragrances, your customers do not, especially those who are purchasing your products online. Go beyond just listing the fragrance name by including detailed scent notes and describing the mood, memories, or emotions evoked by each fragrance. Using powerful language helps set expectations for customers so they can imagine what a fragrance might smell like before purchasing.
3. Share Recommendations
Your expertise and advice can guide customers who feel lost in choosing from the many fragrance options you offer. Share your personal favorite fragrances or best-sellers on your website and social channels. Create fragrance quizzes or guides that help match customers to scents they’ll love based on their personality, style, occasion, or previous preferences. Your recommendations take the guesswork out of selecting that one special fragrance.
Fragrance preference is incredibly personal and connects directly to memories, emotions, and nostalgia. While you can’t choose a scent for someone, you can be a helpful guide. By offering ways for your customers to actually experience fragrances before purchasing, providing detailed descriptions, and sharing your recommendations, you’ll give customers the confidence to choose a fragrance they’ll truly cherish. As a professional candle maker, we have all of the equipment you need to make candles, including a high-quality wax melting machine. Reach out to Coogar Products, LLC today to learn more!